Essex-County Weavers Guild
The purpose of the guild's rebrand was to attract new members while fostering an inclusive community that inspires connectivity with diverse people. To achieve this, an icon inspired by a classic weaving pattern with intersecting lines was created. This icon showcases the threads and people from all backgrounds and walks of life coming together to create art and have a community within the trade. Additionally, the clean font Acumin portrays the guild's traditional work and timeless spirit in the logo. Together the icon and wordmark encapsulate the guild's values and focus on bringing people together through the art of weaving.